Xeljanz brand

A brand we developed, designed, and maintained for multiple years at WundermanThompson. As one of the Art Directors on this team, I created many pieces from start to finish in print and digital mediums.

Each year the target audience or focus would be tweaked, challenging us to recreate or bring forward additional content and executions with a different strategy. Helping XELJANZ transform over time, but keeping the brand identity intact, has sharpened my problem solving skills and evolved my creativity.